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Creation and Marketing of a Business Article to Target Customers

The initial step in the creation of a business article is to identify the product and then narrate its features to them. This could be about its historical significance, the uses to which it can be put and the necessity of the product.

Before we delve deeper into the process of marketing a business article it is essential for us to know the actual meaning of the term marketing. According to the Chartered Institute of Marketing, “Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.” To put it in simpler terms marketing is an art of selling products. It requires a lot of creative instinct. A product has to be made so attractive that a potential customer would fall for it deeply.

First of all you need to identify the product to be sold. This could be a book or appliance or anything. The person marketing it should know the product inside out. There should be no room for doubts. The next step is to present it in such a way as to suit your customer’s requirements.

Finding your target audience is also a tricky process. The new generation can be convinced more or less easily but the effort lies in drawing in the older folks. They are bound to question the authenticity of the product especially if it is one which is entirely new to them.

Instead of focusing only on profits try and concentrate on gaining your customer’s trust which eventually brings in customer satisfaction one of the most essential ingredients required for repeated sale.

Now that we have discussed the basics of marketing, let us now link this to marketing of business articles. Ascertain the needs of the target audience and educate them about short term and long term advantages of it. Make sure that the article does not seem monotonous, in fact it should be entertaining so that the reader does not abandon reading it. It should contain prose that would make the audience sit up and wonder. The information provided must be up to date using good sources. A comparison with competitor’s products could be effective. Proof of good results on using the product would help to rope in more customers.

Design your article in such a way that your audience become so impressed with it and take it upon themselves to promote the product by talking about it to everyone. This is the ultimate accomplishment that any marketing man can achieve.